Bay Days is a lifestyle brand rooted in life along the Delaware Bay and beyond, where the pace slows down, the breeze carries through everything, and the best days are the ones spent outside from sunrise to sunset.
Founded by locals George and Carlee Swoyer, along with their daughter, Rylee, Bay Days is rooted in their family’s deep connection to life along the Delaware Bay. It’s built from lived experience—early morning walks along the water, paddle boards hanging out the back of the truck, coolers packed for the beach, horseshoe crabs making their way back to the bay, and long afternoons that slowly turn into golden hour dinners with sandy feet and salt in the air.
Bay Days exists to capture that feeling and turn it into something people can carry with them. More than apparel, it is a reflection of a lifestyle centered on simplicity, presence, and connection to place.
At its core, Bay Days is about slowing down and embracing the rhythm of life by the bay.